Plant-based hair dye: how does it really work?

Unlike oxidative dyes that penetrate and alter the hair fiber, our plant-based color coats the hair: it forms a protective film, like a coloring cream. Result: the fiber is not damaged, nor is the scalp, and the color remains precise and luminous.

No ammonia, no PPD, no resorcinol, no hydrogen peroxide. Color should not be a risk — that has been our conviction since 1979.